Design for interface

Introductory Journey of Play Design Hotel

Play Design Hotel received an Honorable Mention in the User Experience category in Fast Company’s 2016 Innovation by Design Awards.


Year

My Roles
Editorial DesignVisual designUX
Skills
user journey developmentData visualization (illustrator, indesign, photoshop)Creative Writing

I participated in the development of user journey, and the editorial process as well as content writing. In addition to this, I was responsible for the visual design of travel guide and introductory handbook independently. My practical experience in teamwork, user-centered design and graphic design was endorsed by my boss and colleagues.

Background: immersing yourself in taiwanese design

Play Design Hotel is furnished with Taiwanese brand designs that aims at shaping unique and engaging hotel stay experience. It is also one of the world’s first guest customizable hotel where guests are invited to select different design furniture and artefacts using an online reservation system.


A glance at a room at Play Design Hotel furnished with Taiwanese designs
A glance at a room at Play Design Hotel furnished with Taiwanese designs

Introducing old and new landscapes in taipei

Play Design Hotel is situated in a unique area, which is categorised as the west district of Taipei. Unlike the growing east district of Taipei, the development of the west counterpart is significantly slower. The west district of Taipei has a comfortable living pace and comprises several smaller districts, which have various different styles that enrich the experience of the visitors.


The hotel is situated in between the modern and the nostalgic Taipei. The image is also shown in the introductory handbook for every visitor.
The hotel is situated in between the modern and the nostalgic Taipei. The image is also shown in the introductory handbook for every visitor.

East of Play Design Hotel is the youthful district – the fashionable Zhongshan Business District(中山商圈). The designer stores, coffee shops, and clothing stores are testaments of Taipei’s taste, attitude, and interpretation of life.

West of the Play Design Hotel is the nostalgic Taipei – Dadaocheng(大稻埕), full of the glamor of old Taipei. Closely situated grocery stores, herb stores, snack shops, and tea houses facilitates the conversation between brand building and community experiences, forming an old-town atmosphere.

We conducted a two-month fieldwork around Dadaocheng and Zhongshan Business District to collect tourist information and investigate the historical context. The outcome of the research process is the solid foundation for not only the development of the interior style of the hotel, but also the editorial work of the travel guide and introductory handbook.

A platform for tangible memory and experience

Play design hotel is a platform of tangible memory and experience. The unique Taiwanese designs and local stories come here and are fused seamlessly. The concept of “Platform” is made penetrate through every single detail of the aesthetic experience.


The concept of platform hosting the livable experience of Taiwanese design.
The concept of platform hosting the livable experience of Taiwanese design.

The walls is one of the demonstration of our concept “platform”. The perfectly smooth concrete walls are the hotel’s skins wrapped in stretch fabric. The sturdy foundation for styles and characters is absolutely clean and pure. It carries the design and interact with it as humans do with their skins, feeling the aesthetics and culture within the design.

The concept of “platform” is also behind every creation of the travel guide, introductory book, and other branding applications. The transparent and empty elements are both are both reifications of that abstract concept, which allow surrounding materials and visual elements to be included in the design.

Introductory journey design

My responsibilities included a 2-month field work of the tourist spots, editorial planning, the writing of the introductory text, and graphic design. The whole set of the introductory journey comprises a local travel manual, a map introducing the local design and cultural attraction, and an introduction to the hotel. The set is served as a starting touchpoint for the visitors during their stay.


photo of the handbook
The whole set of the introductory journey

Local travel manual


photo of the handbook
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Introduction to the hotel


photo of the introduction to the hotel
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Map


map
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