work

Business Espoo

A coursework for the course Designing for Serivces 2018 at Aalto University. The client this year was the City of Espoo, Finland.

Year:
My Responsibilites: Service designDesign research
Skills: Qualitative & generative research (interview, participatory workshop, field observation)Visual communication (mapping experience, research data visualisation)

Intro

This was a coursework for the course Designing for Serivces 2018 at Aalto University. The client this year was the City of Espoo, Finland. The aim of the course projects was to improve public services for the city.

The task of our 5-member team was to integrates the services of the six organisations which are going to move to a new start-up accelerator hub, A-Grid, found at the heart of Otaniemi, Espoo. These organisations are:

  • City of Espoo Economic and Urban Development unit
  • Espoo Marketing (including Visit Espoo)
  • Enterprise Espoo
  • Helsinki Region Chamber of Commerce
  • Espoo Entrepreneurs
  • The Finnish States Public Employment and Business Services

All of the above organizations serve businesses of varying sizes located in the Espoo area. The initiative to move in together creates momentum to rethink the collaboration of these organizations, as well as how public services are provided to businesses in the city.

The design outcome of this project was a proposal outlining an actionable strategy to enhance and consolidate the organizations’ service offering, and unify them into what we call Espoo Business Services. This report outlines the strategy, and gives an overview of the process of research, analysis and development that served as a basis for the proposal.

The service design proposal

All of the data and the material we collected from our client are confidential. The final report was released with the approval from the school and the client.

View Espoo Business Services - Towards A Client-Centered Service Offering on Scribd: